Tag: spirits industry Asia
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Cheers Group Expands Route-to-Market in Southeast Asia
Cheers Group Portfolio “Route-to-Market” Strategy Expands Southeast Asia Cheers Group’s expansion is a strategic move to grow market share in both India and international markets. The premiumization trend is accelerating in Southeast Asia due to growth in luxury hotels, curated events, and the tourism sector, which drives demand for both international and local spirits brands.…
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