Tag: premium spirits
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Chameleon Gin Wins at International Spirits Challenge
Chameleon Gin Wins Top Honors at International Spirits Challenge London Competing with top brands from across the globe, Chameleon Colour-Changing Gin bagged international accolades, highlighting Cheers Group’s dedication to innovation and excellence. 2025 sees the International Spirits Challenge (ISC) London reach its 30th anniversary—a milestone indeed. As the longest-running dedicated spirits competition in the world,…
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Cheers Group Expands Route-to-Market in Southeast Asia
Cheers Group Portfolio “Route-to-Market” Strategy Expands Southeast Asia Cheers Group’s expansion is a strategic move to grow market share in both India and international markets. The premiumization trend is accelerating in Southeast Asia due to growth in luxury hotels, curated events, and the tourism sector, which drives demand for both international and local spirits brands.…
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