From Doordarshan to Digital: Bhawna Kapoor on Building Authentic Connections One Podcast at a Time
By Bhawna Kapoor Sehgal | Founder, AuraFllow | Anchor | Strategic Communicator | Podcast Creator
I still remember the red recording light flickering on in a Doordarshan studio, the quiet before the camera rolled, and the sharp silence of a live telecast.
Back then, communication was sacred. It was earned. It was deliberate.
Fast forward to today, where we’re scrolling, swiping, and being constantly fed content in real time—yet something is missing: authentic connection.
This reflection has guided the most important pivot in my career—from traditional broadcast journalism to digital-first storytelling through podcasts, events, and brand voice strategy.
And this shift isn’t just personal—it’s symbolic of the way India is learning to communicate again.
The Power of Voice in a Noisy Digital World
In a landscape overflowing with reels, likes, and algorithms, I’ve found podcasting to be one of the last sacred spaces for uninterrupted human connection. It’s personal, immersive, and emotionally intelligent. You’re not shouting at an audience—you’re sitting beside them, speaking with them.
For someone like me who has spent years on national television screens, podcasting offers something far deeper than reach—it offers resonance.
With AuraFllow, the communication studio I founded, podcasting is not just a service we offer—it’s a philosophy. We use audio to help founders, changemakers, and brands share their stories, values, and vulnerabilities without the pressure of being “perfect.”
Because real voices don’t need a filter.
They need a platform.
From Camera Scripts to Unscripted Conversations
My journey from anchoring curated government programs to moderating founder-focused podcasts has taught me the value of unfiltered storytelling. While television gave me structure and scale, it’s digital platforms that gave me intimacy and intention.
Through curated series and branded podcasts, I’ve sat with doctors decoding medical myths, women sharing career crossroads, and founders unpacking startup failures with honesty. These are not just interviews—they’re emotional micro-movements that shape perception, culture, and identity.
And unlike many PR campaigns, these stories don’t disappear in a news cycle—they linger, they influence, and they build legacy.
Why Personal Branding Needs Voice Now More Than Ever
In today’s fast-moving digital age, content is abundant—but connection is rare. That’s why founders, thought leaders, and professionals can no longer rely on static bios and staged videos.
They need to speak.
Not for virality, but for visibility with integrity.
At AuraFllow, we help brands do just that:
- Craft their digital voice through thoughtful podcasting
- Build founder-led storytelling platforms
- Use moderation and live interaction to create trust, not just traction
In many ways, personal branding is no longer about being everywhere. It’s about being present in the right moment, in the right medium.
And voice is the most powerful medium we have.
🌿 Coming Full Circle
From the echo chambers of traditional broadcast to the empathy chambers of digital audio, my journey has come full circle.
The tools have changed.
The pace has changed.
But the purpose remains the same: to make people feel heard.
That’s what I do now—with podcasts, with platforms, and with purpose.
Because at the end of the day, communication isn’t just what we say—
It’s how we make others feel.
About the Author:
Bhawna Kapoor is the founder of AuraFllow, a strategic communication and podcasting studio empowering brands and individuals to build their voice in the digital age. She is a former Doordarshan anchor, communications consultant, and advocate of meaningful, human-first storytelling.
🔗 www.aurafllow.com
