Celebrate environmental sustainability on World Environment Day with atulya
As the world turns its attention to environmental sustainability on World Environment Day, atulya, a homegrown brand rooted in natural wellness, reinforces its commitment to eco- conscious living through its initiative, Recycle to Rebalance. With sustainability at the core of its philosophy, atulya is taking bold steps to address one of the beauty industry’s most pressing challenges: plastic waste.
The Recycle to Rebalance initiative reflects atulya’s larger vision of circular beauty — where products not only care for the skin but also for the planet. Through this program, consumers are encouraged to return their used atulya product packaging, which is then responsibly recycled in partnership with certified waste management agencies. This simple act of returning empty bottles becomes a powerful way for individuals to take part in restoring balance to nature.
Gaurav Singh, Founder C Managing Director, atulya noted on this occasion, “We draw inspiration from nature, and it is our duty to protect it. Recycle to Rebalance is not just a campaign, it is our commitment to ensure that the beauty we create does not come at the cost of the environment.” The brand’s efforts have already led to the recycling of significant volumes of post-consumer plastic, contributing to its status as a certified plastic-neutral company. For every gram of plastic used in packaging, atulya ensures that an equivalent amount is removed from the environment — effectively offsetting its plastic footprint.
Further Gaurav stated atulya’s Recycle to Rebalance initiative comes at a time when there is a growing call for transparency and accountability in the personal care sector. As a brand that has always placed purity and planet at the heart of its mission, atulya’s efforts represent a genuine move toward long-term ecological responsibility. By combining traditional wisdom with modern sustainable practices, atulya is setting an example for the industry — proving that clean beauty and clean conscience can go hand in hand.
For more details visit website www.myatulya.com
