From Marketing Strategies to Life Stories: A Woman’s Inspiring Career

Introduction

Yatika Tyagi, a dynamic entrepreneur from Ghaziabad, India, embodies resilience and transformation. With 17 years in the IT industry, she is the Founder and Director of Essenz LoVo Technologies Private Limited, where her mission is to bring digital marketing solutions to businesses of all sizes. Yatika’s journey, from a marketing strategist to a motivational author and speaker, showcases her commitment to growth, both personally and professionally.

Turning Point

Yatika’s career took a pivotal turn when, amid business challenges, she found herself diving into self-discovery. This phase taught her invaluable life lessons and fueled her passion for helping others. The outcome was her debut book, Stick to the Basics: You Are Enough, a testament to resilience and self-worth.

Struggles and Obstacles

Transitioning from corporate life to entrepreneurship wasn’t easy. Yatika faced numerous obstacles, from leaving a steady job to freelancing and then launching her venture. Her determination, positive mindset, and eagerness to learn allowed her to turn each challenge into a growth opportunity.

Achievements

Balancing family and career, Yatika proudly nurtures her role as a mother and entrepreneur. She has also ventured into social responsibility, conducting workshops on mental well-being, emotional resilience, and personal growth.

Motivation and Goals

Yatika draws motivation from reading, meditation, and a commitment to consciousness. Her goals include expanding her business, sharing her experiences through her book, and hosting workshops that inspire others to pursue personal development and mental health awareness.